Post by account_disabled on Nov 30, 2023 9:49:11 GMT
So you believe you need a new website. Do you hire a web developer? Do you hire a web designer? Do you hire a marketing consultant? How about an SEO consultant? When companies engage in contracts with one of the above, things often take a turn for the worst. The frustration happens when expectations aren’t met.
I’ll provide some real-world examples: We hired a web designer. The site is beautiful, but we’re not getting any leads. We hired a developer/programmer. We spent quite a bit of money but the site is Country Email List quite buggy and it’s still not implemented. We hired a marketing agency. The new site is nice but it’s really slow and we’ve lost a ton of traffic. We hired a graphic designer. Our branding is awesome but our site is horrific and we can’t figure out how to update anything. We hired an SEO consultant.
We rank much better now for a multitude of industry terms, but it hasn’t led to any additional business. Every time a company goes out to build a new web presence, the expectation should always be the same… growing their business and getting a positive return on their investment. At times, that’s just having a highly engaging site that helps build the awareness of your brand. Sometimes the expectation is to build your personal or corporate authority in your industry.
Many times, the expectation is getting more leads for your sales team. If you’re an ecommerce site, it’s more traffic driving more conversions. The Gap is Expectations Did you notice what wasn’t mentioned with those expectations? The site is aesthetically beautiful and portrays my brand perfectly. The site is responsive and designed well for my target audience(s) to navigate and find the information they need. The site is fast and utilizes best practices for search engines to index it accurately. The site is informative, providing the content necessary to help my prospects make a purchase decision.
I’ll provide some real-world examples: We hired a web designer. The site is beautiful, but we’re not getting any leads. We hired a developer/programmer. We spent quite a bit of money but the site is Country Email List quite buggy and it’s still not implemented. We hired a marketing agency. The new site is nice but it’s really slow and we’ve lost a ton of traffic. We hired a graphic designer. Our branding is awesome but our site is horrific and we can’t figure out how to update anything. We hired an SEO consultant.
We rank much better now for a multitude of industry terms, but it hasn’t led to any additional business. Every time a company goes out to build a new web presence, the expectation should always be the same… growing their business and getting a positive return on their investment. At times, that’s just having a highly engaging site that helps build the awareness of your brand. Sometimes the expectation is to build your personal or corporate authority in your industry.
Many times, the expectation is getting more leads for your sales team. If you’re an ecommerce site, it’s more traffic driving more conversions. The Gap is Expectations Did you notice what wasn’t mentioned with those expectations? The site is aesthetically beautiful and portrays my brand perfectly. The site is responsive and designed well for my target audience(s) to navigate and find the information they need. The site is fast and utilizes best practices for search engines to index it accurately. The site is informative, providing the content necessary to help my prospects make a purchase decision.