Post by ruhaimaromana22 on Nov 6, 2024 6:51:54 GMT
Let's assume an ideal situation: you have experience in creating and promoting websites. And good taste. Or you hired people who have it, and you have money. As a result, you created a chic interface and filled the site with useful information, you know everything about inbound marketing and run a cool blog with relevant content, do not forget about contextual advertising, SEO and even SMM. Great! You attracted the desired traffic: targeted, high-quality, interested specifically in your products/services and potentially ready to communicate.
"See, my site works!" - you will say, and social media marketing service you will be right, but ... exactly half. You spent resources and generated traffic, but what next? How do you establish contact with your visitors? How do you build relationships with them? Is the site part of a well-thought-out strategy of "cultivating" a client?
If you think that your site is effective - think again.
The thing is that the effectiveness of a website often ends at a crucial moment for a business — the moment of converting a visitor into a lead. A lead that, with proper communication, should become your loyal client. Yes, this is the key effectiveness of a website — proper and “selling” communication with its visitors. Email marketing is only the first step in this case. First, check if your website meets the basic performance indicators?
6 Ways to Make Your Website Effective
1. Headings
The headline is as important as the greeting at the beginning of the conversation. Headings should be noticeable, concise and entice your potential customers to further surf the site in search of relevant information. Therefore, the title of a block, article, section or the entire site is a very important component of online communication with a visitor.
Another secret is to divide the text into fragments to make it more readable. By adding subheadings to the text, you respect your reader's time and help them to perceive the text more easily. Well-structured material and high-quality illustrations are the key to the correct presentation of information.
3. Tags
Not all sites use tags, but they are very effective. Good tags should be short, capacious and memorable. They will help the visitor quickly find information about the company, product or service. This is especially true for the "Blog" section, where it is important to immediately offer the visitor all the articles on the topic of interest to him. A good addition to tags will be a search by publication date.
4. Navigation
The links offered and how they are arranged is another important component of communication with the visitor. The best option would be to include several of the most important pages in the main navigation, while others can be interlinked using page content or in a slider.
5. FAQ (Frequently Asked Questions)
FAQ, or "Frequently Asked Questions" is used by many sites as a tool to help avoid repeated similar questions from site visitors.
They say that few people look at the FAQ, but do not forget: this is not just a section with answers to frequently asked questions! This is an extra way to convey the necessary information to your visitors and fill the site with quality content.
Some sites successfully integrate the FAQ section into the "Contacts" section, for example:
6. Online consultants
Some visitors will want to contact you right away: ask a question, clarify the price, arrange delivery. And you will want to convert visitors into leads. This is where your interests meet, and online consultants come to the rescue, making your service truly interactive.
"See, my site works!" - you will say, and social media marketing service you will be right, but ... exactly half. You spent resources and generated traffic, but what next? How do you establish contact with your visitors? How do you build relationships with them? Is the site part of a well-thought-out strategy of "cultivating" a client?
If you think that your site is effective - think again.
The thing is that the effectiveness of a website often ends at a crucial moment for a business — the moment of converting a visitor into a lead. A lead that, with proper communication, should become your loyal client. Yes, this is the key effectiveness of a website — proper and “selling” communication with its visitors. Email marketing is only the first step in this case. First, check if your website meets the basic performance indicators?
6 Ways to Make Your Website Effective
1. Headings
The headline is as important as the greeting at the beginning of the conversation. Headings should be noticeable, concise and entice your potential customers to further surf the site in search of relevant information. Therefore, the title of a block, article, section or the entire site is a very important component of online communication with a visitor.
Another secret is to divide the text into fragments to make it more readable. By adding subheadings to the text, you respect your reader's time and help them to perceive the text more easily. Well-structured material and high-quality illustrations are the key to the correct presentation of information.
3. Tags
Not all sites use tags, but they are very effective. Good tags should be short, capacious and memorable. They will help the visitor quickly find information about the company, product or service. This is especially true for the "Blog" section, where it is important to immediately offer the visitor all the articles on the topic of interest to him. A good addition to tags will be a search by publication date.
4. Navigation
The links offered and how they are arranged is another important component of communication with the visitor. The best option would be to include several of the most important pages in the main navigation, while others can be interlinked using page content or in a slider.
5. FAQ (Frequently Asked Questions)
FAQ, or "Frequently Asked Questions" is used by many sites as a tool to help avoid repeated similar questions from site visitors.
They say that few people look at the FAQ, but do not forget: this is not just a section with answers to frequently asked questions! This is an extra way to convey the necessary information to your visitors and fill the site with quality content.
Some sites successfully integrate the FAQ section into the "Contacts" section, for example:
6. Online consultants
Some visitors will want to contact you right away: ask a question, clarify the price, arrange delivery. And you will want to convert visitors into leads. This is where your interests meet, and online consultants come to the rescue, making your service truly interactive.