Post by account_disabled on Sept 3, 2023 9:55:15 GMT
Many small and medium-sized businesses outsource, at least in part, the planning and execution of web marketing strategies to promote their website and services.
When a company requests web marketing consultancy, it pays attention to one thing above all: the return on investment or ROI .
Web marketing consultancy for small and medium-sized businesses. Information on services
Whether you propose to focus on SEO and good positioning on search Phone Number List engines, on a blog marketing strategy or on online advertising campaigns, what matters in the end is that the investment in web marketing produces appreciable results.
Obviously, if the agency or web marketing consultant manages to design a strategy that produces significant profits or a qualitative leap in the external projection of the business, more extensive and long-term collaboration opportunities open up.
Life cycle of a web marketing campaign
By schematizing the process that leads to the planning and management of a web marketing campaign, we obtain six phases:
1. Definition of macro objectives
More often than you might think, companies establish an online presence without having really clarified the reasons for this presence. The question to ask yourself is: "What do I want to achieve for my business through the website and other online marketing activities?" The answer, as English speakers say, must be DUMB :
Doable = Doable;
Understandable = Understandable;
Manageable = Manageable;
Beneficial = Advantageous.
In any case, even when these aspects have been well outlined by the company, it is important that they are shared with the web marketing consultant so that the horizon within which the campaign fits is clear.
When a company requests web marketing consultancy, it pays attention to one thing above all: the return on investment or ROI .
Web marketing consultancy for small and medium-sized businesses. Information on services
Whether you propose to focus on SEO and good positioning on search Phone Number List engines, on a blog marketing strategy or on online advertising campaigns, what matters in the end is that the investment in web marketing produces appreciable results.
Obviously, if the agency or web marketing consultant manages to design a strategy that produces significant profits or a qualitative leap in the external projection of the business, more extensive and long-term collaboration opportunities open up.
Life cycle of a web marketing campaign
By schematizing the process that leads to the planning and management of a web marketing campaign, we obtain six phases:
1. Definition of macro objectives
More often than you might think, companies establish an online presence without having really clarified the reasons for this presence. The question to ask yourself is: "What do I want to achieve for my business through the website and other online marketing activities?" The answer, as English speakers say, must be DUMB :
Doable = Doable;
Understandable = Understandable;
Manageable = Manageable;
Beneficial = Advantageous.
In any case, even when these aspects have been well outlined by the company, it is important that they are shared with the web marketing consultant so that the horizon within which the campaign fits is clear.